Ixcela featured in Euromonitor International

Connected Consumers and the Disruption of the Vitamin and Dietary Supplements (VDS) World

by Lydia Gordon and Carolina Ordonez, Euromonitor International

Euromonitor International reports that consumers are increasingly monitoring their real-time health. This is raising demand for personalized health and nutrition services like Ixcela. Biochemist and Ixcela co-founder Dr. Erika Ebbel Angle explains how science-based, personalized wellness regimens empower people to live healthier lives.

“The new connected consumers are educated consumers who are increasingly tied to the internet and social media, primarily through mobile devices, which they use to influence their consumption decisions and purchase products of all types. Within consumer health, these consumers tend to proactively take control of their health and wellness and increasingly seek customized health products and apps that digitally monitor their health.”

Dr. Angle answers questions about Ixcela’s unique testing and personalized wellness plans and the potential impact of personalized wellness on the healthcare industry.

Read the article

This article was originally published on April 21, 2017.