Ixcela

By David Goldsmith, Forbes

David Goldsmith of Forbes discusses four examples of how the crowdsourcing trend can be used in healthcare: aiding medical research and discovery, inspiring entrepreneurial thinking, identifying unmet medical needs, and raising capital for new ventures.

“To fuel its growth in the consumer market, Ixcela turned to equity crowdfunding. In partnership with RedCrow, a former WEGO Health customer and startup crowdfunding platform, Ixcela set out to raise $900,000 in 2016. It closed its first round within seven months and is now on track to close another $1.4 million this summer.”

Crowdsourcing opens up new possibilities and fresh ideas by calling on people outside the organization.

As Chris Reidl, a professor of business and computer science at Northeastern University puts it, “No matter how big your company is, there are more smart people outside the company than inside.”