Chief Marketing Officer
Visual strategist and storyteller Samantha Nienow is responsible for the overall marketing and strategy at Ixcela, as well as designing the client's journey from gut test to feeling supported implementing lifestyle changes after receiving results.
Samantha is also the sole proprietor of Red Zest Design, a nine-year-old company that specializes in designing high-stakes presentations for CEOs, executive directors, and TEDx speakers. She has helped more than 140 TEDx speakers prepare for their talk of a lifetime and was a 2017 featured guest on Hacking the Red Circle, a podcast for and about the TEDx universe. She was awarded Entrepreneur of the Year by the Bemidji Area Chamber of Commerce in 2015. Sam's entrepreneurial experience began when she became a partner and senior designer for LearningChange where, for nine years, she worked with instructional technologists and corporate facilitators to create e-learning courses and materials, and designed branding for their Inspire! and Team Essentials training series.
In her free time, Samantha works to create the community she wants to live in. She is the lead organizer for TEDxBemidji and previously founded and organized Pecha Kucha Night Bemidji. She's also a lead team member of Bemidji’s Entrepreneur Meetup, where she supports and encourages other entrepreneurs.
On weekends, you'll find Sam adventuring with friends and family, listening to podcasts, training for triathlons, and bicycling through our beautiful world.